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- Goodwill Ambassadors
A “Shonai, Food Capital” goodwill ambassador’s role is:
●Explain the excellent qualities of locally produced in-season ingredients, and promote them to restaurants in metropolitan areas.
●Introduce guests and chefs passing through the area to the high-quality foods of Shonai and the passion of the people who produce them.
●Share the most distinctive local flavors, from traditional crops to specialty foodstuffs, with the world.